To increase your rank you should follow these steps:
1- Write your targeted keywords in the title:
You content may be right up on the Google search results page with the right keyword, referring a good amount of traffic to your website. on the other hand, a misadvised or inappropriate keyword can make your site’s chance towards prominence more remote than ever.
2- Name your pages:
Give your pages a descriptive name with the <title> attribute. This is vital. Google often displays search results as a link using the Web page's title, so write it like you want it to be read. A link called 'untitled' isn't enticing, and nobody is going to click on it.
3- Take a look at the "Queries" report:
First, let’s find the phrases that you’re almost ranking high for. It’s in Google Analytics in this report: Acquisition > Search Engine Optimization > Queries
Note: if you aren’t able to access this report, you probably haven’t connected your Google Webmaster Tools account to Google Analytics. There’s a video here that shows how to set this up.
This report shows:
- all the phrases you rank for
- the number of times you’ve appeared in Google (impressions)
- the number of times your pages have been visited from these phrases (clicks)
- how high you rank for the phrase (average position).
4- Promote :
This step is important and should come immediately after publishing – in fact, for big pieces of content, it’s great if you can do some media outreach before the piece goes live. Make sure you do what you can to get your content in front of as many eyeballs as possible before it even has a chance to rank for the keyword:
- Share your content through your business’s social accounts – Twitter, Facebook, Google+, LinkedIn et al. If you can, do this through your personal accounts too.
- Use social buttons or widgets on your site to promote independent sharing – Make it easy for readers and viewers to keep the chain going. They’re more likely to tweet or share your article if all they have to do is click a button.
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